David Rohr Real Estate

A new agent’s own brand and website, built to stand out from his brokerage’s marketing. This was my own practice.

Who they were

David Rohr Real Estate was my own real estate practice, which I ran part time as a new agent. I am no longer an agent.

Challenge

I was new to real estate and wanted to establish myself and hit the ground running. I had the skills to build my own presence, and I wanted to attract buyers and sellers and stand apart from the brokerage’s own marketing.

Solution

I designed the logo and promotional materials and built a WordPress site with an IDX integration to the REIN multiple listing service, so visitors could search listings. To keep the site fresh without constant writing, I pulled in RSS feeds from real estate websites, and I also posted to my Facebook business page.

Logo design

Promotional design

Website

IDX listing search

Social media

Media library

Keeping it sustainable

Content from the feeds arrived automatically, and my own posts could go out to social, which kept a steady presence without doubling the work for a part-time agent.

Results

I created a brand, generated leads, and was fairly successful as a new agent even working part time. David Rohr Real Estate became established in the market and distinct from the brokerage I was part of. The site has since been retired.