Central Lakes Healing Arts
A yoga and massage therapy studio’s first online presence: a brand, a website, and a simple way to manage reservations. Visit Central Lakes Healing Arts ↗
Who they are
Central Lakes Healing Arts is a yoga and massage therapy business in the Brainerd Lakes area.
Challenge
The business had no online presence at all. The owner needed a way to promote the studio, schedule classes, and communicate with customers. He also planned to charge for yoga classes and offer members video access, so they could keep taking classes when they couldn’t make it to the studio.
Solution
I designed the logo and brand identity and built the WordPress website. It includes class scheduling, so the owner can see how many students are coming each week (space is limited), and protected member content with Vimeo video for online classes. I also connected the site to his social channels, Google Business and Google Maps.
Logo design
Website
Class scheduling
Protected member content
Vimeo video
Social channels
Keeping it sustainable
The key decision was simplicity. The owner isn’t technical and wanted an easy way to manage reservations, so I kept booking straightforward and low-maintenance. I still provide ongoing support today.
Results
The business has grown steadily. It has a strong brand identity in the Brainerd Lakes area, and the new site and online presence established it as a legitimate business for new customers.
